O2 Creative:
O2 were the first client to sponsor Avanti’s music channel MVN for their free music video download campaign. The highlight of the campaign was a sponsored programme which was broadcast in over 300 bars between 7 – 8pm. All programme titles, idents and promo ads were produced by Avanti. The campaign was a major success with O2 getting well over their target of customers to download tracks for free. The campaign was also shortlisted for a Media Week award in October 06.