Smirnoff Norsk Creative:
Initially, our brief for Smirnoff Norsk was to create one 20 second screenmedia commercial from 3 6-sheet posters.
We believed the creative idea would work better as 3 separate 'standalone' short time-length commercials. So we used the poster photography as a starting point, recreating some elements from scratch, to produce an end result that looks as if it could have been shot specifically for the screen.