Aim: To increase sales among Boots shoppers.

Results include:

• Garnier Body Cocoon sales vaue increased 136% while on screens. +64% more than achieved by control outlets.
• Value share of skincare increased 110%. +46% more than control outlets.
• Relative to Pre, share remained +13% higher than control outlets in the 12 weeks after coming off the screens.
• Skincare category sales increased +13%. +8% more than control outlets.