Aim: To increase MasterCard usage in pubs during the World Cup period, and to raise awareness of MasterCard as a key World Cup sponsor.

Results include:

• A MasterCard message was seen in pubs or bars over 138 million times in 5 weeks.
• MasterCard gave over 112,500 prizes away to consumers.
• 85% of consumers liked overall theme of promotion.
• 50% felt more favourable towards MasterCard.
• 42% were more likely to use MasterCard in pubs & bars in future.
• MasterCard’s share of transactions saw an incremental uplift of 39% - whilst that of it’s main competitor, Visa, fell 20% across World Cup 2006.