We are the experts in screenmedia with over £2 million spent on independent research.

Avanti's research into advertising and sales effectiveness underpins everything we do.

We know how crucial it is to research and prove any new medium, including screenmedia. That's why we have invested £2m (mainly with external agencies) to test that our channels work for viewers, outlet owners and advertisers.

In conjunction with our research partners we employ a range of techniques for authenticity:

  • We count our audience (traffic counters)
  • We watch their behaviour (cameras)
  • We interview them (quantitative analysis)
  • We conduct focus groups (qualitative analysis)
  • And we study the bottom line (Epos)

Our in-house research department manages, analyses and communicates these results and our consistent approach to research allows for comparisons of media performance across each of the key sectors.
   

Avanti Screenmedia Research Fast Facts – £2 million to date

£2m spent on independent research and analysis
Quantative
  • 13 rounds of in bar research
  • 7000 interviews
  • 50 quantitative advertiser case studies
  • 100 analyses of direct sales impact

Qualitative
  • 50 focus groups of 18-34 bar goers
  • 400 people talking to us for 100 hours

EPOS
  • A pool of 130 outlets supplying data
  • Additional 61 control outlets, with no screens

Proof of audience
  • Traffic counters and cameras